In a recent video addressing the car culture, rapper Rick Ross shared his thoughts on the evolving landscape of automotive creativity, while also responding to criticisms from fellow artist Plies regarding his car show. Ross emphasized that the essence of car customization has shifted from creative expression to a competition centered around spending money, a sentiment he believes detracts from the spirit of automotive artistry.
Ross began by reminiscing about the heyday of car culture when creativity flourished, citing imaginative modifications like Lamborghini doors on classic Chevys and unique paint jobs. He lamented that today’s car enthusiasts seem more focused on showcasing wealth rather than ingenuity, stating, “It’s like going to the mall getting a new outfit and some new shoes. It don’t mean you killing ‘cause your [car] new. It’s about how you put that [stuff] together.”
The rap mogul addressed the significance of owning a custom car, likening the experience to a moment of triumph when a quarterback passes the ball, and the receiver scores a touchdown. He described the feeling of driving an impressive vehicle as a badge of honor, recognizing the pride that comes with achieving success and being celebrated within the community.
In response to Plies’ criticism, Ross pointed out that opinions from those who may not understand the culture or who envy success are common in the industry. He encouraged those who attend his car show to embrace their achievements, reminding them that their contributions to the car community are noteworthy and deserving of recognition.
The fourth annual Rick Ross Car Show, held at Slippery Soap, proved to be a significant event, drawing attention from both fans and industry insiders. Ross expressed gratitude to attendees, stating, “Thank you from myself, from 57 Freddy, from Slippery Soap, The Promised Land.” He announced plans to showcase the best content from the event over the next six months, inviting participants to share their experiences using the hashtag #RickRosscarshow.
As Ross prepares to launch a series of marketing initiatives tied to the car show, he also teased a new collection of bags that gained considerable attention during the event, emphasizing the quality and design tailored for various occasions. He reiterated his commitment to elevating the car culture and supporting the community, stating, “Let’s get back to work. We all celebrated; now let’s get back to work.”
The event culminated in the announcement of the Dunk of the Year award, won by Bobby Brown, highlighting the competitive spirit that remains alive within the car show circuit. Ross’s energetic delivery and passion for the culture of cars reflect his desire to inspire creativity and camaraderie among automotive enthusiasts, even as he navigates the challenges of criticism and evolving trends.
As the car show community anticipates Ross’s upcoming content and collaborations, it remains clear that the rapper is committed to preserving the legacy of creativity that has long been a hallmark of car culture.