Erling Haaland is rewriting soccer’s rules—and his bank account shows it. With record-breaking deals and global fame, the Norwegian striker’s fortune is growing just as fast as his goal tally.

From the fjords of Norway to the floodlights of the Etihad, Erling Haaland’s rise has been nothing short of meteoric. As one of the most feared strikers, his value extends well beyond goals, reaching deep into his financial empire.

With record-breaking transfers and a contract at Manchester City that places him among the game’s elite earners, his earnings reflect both talent and market power. His wealth is a mix of endorsements, investments and savvy deals.

Behind the scenes, the numbers tell a story of a young athlete navigating fame and fortune with an eye on legacy. His net worth continues to grow, hinting at a future where his impact off the pitch matches his dominance on it.

What is Erling Haaland’s net worth?

Erling Haaland’s meteoric rise in soccer and Manchester City has been mirrored by his financial ascent. As of 2025, his net worth is estimated to be $40 million, according to Celebrity Net Worth and The Mirror.

His financial trajectory took a significant leap when he signed a record-breaking nine-and-a-half-year contract with the City in January 2025, securing his services until 2034, as The Guardian reported.

What is Erling Haaland’s salary at Manchester City?

Erling Haaland is currently the highest-paid player in the Premier League. His new contract with Manchester City, effective from the 2024-2025 season, guarantees him a base salary of £27.3 million annually, equating to £525,000 per week, according to The Sun.

But that’s just the starting point. With image rights and performance-related bonuses included — which could be tied to goals, assists, appearances and trophies — his weekly earnings reportedly rise to between £750,000 and £865,000.

Erling Haaland’s endorsements

Erling Haaland has become a sought-after figure for global brands. His endorsements include partnerships with major companies such as Nike, Beats by Dre and the Norwegian Seafood Council. These collaborations not only enhance his public profile but also contribute significantly to his income.

In 2025, his endorsement deals are estimated to generate approximately $14 million annually, as Forbes reported. His marketability is bolstered by his on-field success, dynamic personality, and global appeal, making him a valuable asset for brands targeting a diverse audience.

Strategic investments: Haaland’s financial acumen

Demonstrating a keen interest in securing his financial future, Erling Haaland has ventured into investments. In June 2025, he became a minority shareholder in the Scandinavian travel brand Db, joining forces with billionaire Gustav Magnar Witzøe.

While details of his other investments remain private, his involvement in Db suggests a focus on sustainable and lifestyle-oriented ventures, aligning with his personal brand and public image.