Rihanna showed off her creativity when she ordered the Jacob & Co brand to turn a watch encrusted with diamonds into a necklace.
Rihanna and her boyfriend A$AP were quite late at the Louis Vuitton Men Spring Summer 2024 show. Therefore, the couple did not have any photos at the event’s golden backdrop, but quietly entered their seats when it was already dusk. and the performance has begun.
Despite appearing somewhat quietly, this famous couple still cannot avoid the close observation of the media. People realized that Rihanna was invited by her close friend Pharrell Williams to wear a full set of pixelated patterns from the Louis Vuitton Men Spring Summer 2024 collection designed by him. As the face of the official promotional campaign for the collection, it is understandable that Rihanna is favored.
True to Rihanna’s ostentatious style, the singer-businesswoman accessorized with sparkling diamond accessories. However, what stands out the most is her choker-style necklace.
At first glance, the necklace looks extremely sparkly – definitely studded with diamonds. But when looking closely, one discovers that the hour hand is running and the tourbillon is beating. Turns out, Rihanna was wearing a watch around her neck!
It is known that this is an artifact from the Jacob & Co brand, one of the most famous luxury watch makers in the world.
The watch has an 18K white gold case, the movement incorporates an extremely difficult-to-make flying tourbillon feature, and is encrusted with 339 baguette-cut diamonds weighing a total of more than 30 carats. True to the lyrics in her song Diamonds , Rihanna “shine bright like a diamond”.
Jacob & Co revealed that the Flying Tourbillon watch worn by Rihanna is worth 700,000 USD and there are only 18 pieces worldwide.
A representative of Jacob & Co said that Rihanna contacted the brand to design a watch for her appearance at the Louis Vuitton show. “To prepare for the fashion event, Rihanna decided that she would use her watch in a completely different way,” quotes a press release from Jacob & Co. “She came to Jacob & Co with the idea, as she has done so many times before.”
The Umbrella singer is known as a generous collector of diamond watches and jewelry. She has appeared with many luxury watch models. Before appearing at the Louis Vuitton show in Paris, Rihanna wore a Jacob & Co watch during the 2023 Super Bowl halftime show that shocked the Internet.