Taylor Swift takes center stage in NFL’s hype video for 2024 season

Chiefs play Ravens on Thursday night

The NFL was far from delicate when it released its hype video for the upcoming 2024 season.

The video showcased superstars like New York Jets quarterback Aaron Rodgers, Indianapolis Colts quarterback Anthony Richardson, former New England Patriots head coach Bill Belichick, the defending Super Bowl champion Kansas City Chiefs and, of course, Taylor Swift.

Swift was featured five times in the video, which was more than the aforementioned NFL figures and other players like quarterbacks Lamar Jackson, Dak Prescott, Josh Allen and Daniel Jones.

The Swift effect was in full force during the NFL season as the pop star and Chiefs tight end Travis Kelce’s romance really took off. Swift started to appear at Arrowhead Stadium when the Chiefs took on the Chicago Bears early in the season and quickly became a mainstay.

Former New York Giants offensive lineman Justin Pugh told Fox News Digital that having Swift ᴀssociated with the league was good for everyone, especially when it came to cashing the checks.

“Taylor Swift brought new eyeballs, new apparel. You look at (Kristin Juszczyk) she helped put her clothing brand online. Now she has a licensing deal,” he said. “The business of sports, the business in the NFL in particular, [the NFL gets] 48.23% of every dollar that comes into that funnel. The more dollars that come into that funnel, the more that can go into our salary cap, come into our benefits and provide for players. So, who wouldn’t want that?

“Show her more times [in] the NFL. Let’s get every person in America watching it. It’s good for our bank accounts.”

Not only that, Swift opened up the NFL to an entirely new fan base in 2023.

MarketWatch reported in February that the NFL benefited from having Swift around the Chiefs, saying the brand’s value increased to $122 million in just a few months and that NFL viewership rose 53% in the 12-17 demographic.

CBS Sports announced that female viewership for Super Bowl LVIII was also up 9% from Super Bowl LVII.

NFL Commissioner Roger Goodell even commented on the trend before the Super Bowl.

“Having the Taylor Swift effect is also a positive,” Goodell said, per FOX Sports. “Both Travis and Taylor are wonderful young people, and they seem very happy. She knows great entertainment, and I think that’s why she loves NFL football.”

Goodell also theorized that Swift’s presence at games helped create an even bigger “buzz” for the league.

“I think it’s great to have her a part of it. Obviously, it creates a buzz. It creates another group of young fans, particularly young women, that are interested in seeing why she is going to this game, why she is interested in this game. Besides [her relationship with] Travis, she is a football fan, and I think that’s great for us.”

Swift is likely again to be a focal point when the season begins and the Chiefs look to do something no NFL team has done in the Super Bowl era: win three consecutive Super Bowl тιтles.

Related Posts

Cristiano Ronaldo breaks silence after tragedy: emotional message about Diogo Jota

The football world was gripped by profound sadness this Thursday, after confirmation of the death of Portuguese striker Diogo Jota, from Liverpool, victim of a car accident…

One funeral, two coffins, Diogo Jota’s mother collapsed when saying goodbye to two sons at the same time

What could be more painful than the pain of Diogo Jota’s mother when she had to say goodbye to her two unfortunate sons who passed away at…

Cristiano Ronaldo Reacts to Diogo Jota’s Suicide Note After Wife Reveals the Truth!

Lisbon, July 4, 2025 – The tragic death of Liverpool and Portugal striker Diogo Jota in a car accident in Spain has shocked the football world. Rumors…

Cristiano Ronaldo reacts with emotion after witnessing the devastating scene of Diogo Jota’s death

The football world is in shock and mourning after the tragic death of Diogo Jota, star of Liverpool and the Portuguese national team, who was killed in…

🔴 BREAKING: New Evidence Links Diogo Jota’s Brother to Crash – Case Remains Open

Police confirm what caused Diogo Jota car crash on motorway that killed him and brother Liverpool forward Diogo Jota has tragically passed away after being involved in…

™ FLY HIGH! Tyson Fury and wife Paris fly by private jet to Cannes for holiday ahead of Anthony Joshua fight talks😍😍 😬

Tyson Fury and his wife, Paris, have shared glimpses of their holiday in France as they approach negotiations for a highly anticipated fight with Anthony Joshua. The…