Disney’s live-action remake of Snow White is rapidly descending into chaos, marked by internal conflicts and public backlash that threaten to overshadow the film’s release. Originally slated for a March 2025 debut, the project has faced significant challenges, including five failed test screenings and a brewing feud between lead actresses Rachel Zegler and Gal Gadot. Tensions between the two stars have reportedly escalated, complicating the production and raising concerns about the film’s future.
Reports indicate that Zegler has refused to participate in re-shoots involving Gadot, who portrays the Evil Queen. Zegler has publicly blamed Gadot for her reduced screen time, alleging that Gadot’s close relationship with director Marc Webb has created an unfair work environment. This discord has led to a fracturing of the production team, with insiders claiming that Zegler’s demanding behavior has alienated cast and crew alike.
As Disney scrambles to salvage the film, the studio has approved costly re-shoots projected to cost between $10 million to $15 million. These efforts come amid mounting financial pressures, with Snow White’s budget already exceeding $300 million. The studio is not only facing the challenge of addressing the negative reception of the film’s second and third acts but also managing a deteriorating public relations situation, as Zegler’s social media antics continue to attract scrutiny.
The controversy surrounding Snow White is compounded by growing criticism of Disney’s recent trend of live-action remakes, which have struggled to resonate with audiences. With the public increasingly vocal about their dissatisfaction, the marketing budget for Snow White is reportedly being cut, further limiting the film’s visibility and potential reach. This precarious situation mirrors the backlash faced by other recent Disney projects, raising questions about the studio’s direction under CEO Bob Iger.
In addition to the internal strife, Zegler’s recent social media activity has fueled speculation about her relationship with Gadot. She has deleted behind-the-scenes footage featuring the two actresses, and her public critique of Gadot’s singing performance during test screenings has only intensified the drama. With the promotional tour now in disarray and plans for the two stars to perform together falling apart, Disney faces a significant overhaul of its marketing strategy.
The unfolding drama highlights a larger issue within Disney’s corporate culture, where high-profile failures seem increasingly common. As the studio continues to grapple with the fallout from its creative decisions, it must also contend with a rapidly evolving entertainment landscape that poses challenges to its legacy. For Disney, the stakes are high, as Snow White’s performance could have lasting implications not just for the film itself but for the future of the company’s approach to beloved classics.
As anticipation turns to anxiety, fans are left wondering if the Snow White remake can overcome the turmoil and deliver a film that honors the original story while resonating with today’s audiences. With just months to go before its release, the pressure is mounting on Disney to navigate this precarious situation and restore confidence in its brand.
