In a memorable moment at the 2025 iHeartPodcast Awards, Taylor Swift congratulated NFL stars Jason and Travis Kelce on their win for Best Sports Podcast for their show, “New Heights.” The awards ceremony took place on March 10 at the Moody Theater in Austin, Texas, coinciding with the bustling South by Southwest festival.

Swift, who has been in the spotlight due to her relationship with Travis Kelce, expressed her excitement for the brothers’ achievement. “Congratulations to you guys for all your hard work. It’s well-deserved, and I look forward to the opportunity to appear on this amazing podcast,” she said, highlighting the strong connection between Swift’s fanbase and the podcast’s rising popularity. The Kelce brothers have garnered significant attention, even surpassing renowned podcaster Joe Rogan to become the most popular podcast in the world.

Acknowledging the impact of Swift’s fans, who are affectionately known as “swifties,” Jason Kelce shared their gratitude in a video acceptance message. “This is an incredible honor, especially for two kids like us. We would be remiss if we didn’t immediately thank all 92% out there—aka swifties—who voted for us to win this award,” he stated. His brother, Travis, echoed this sentiment, recognizing the crucial role that Swift’s fanbase played in their success. “You guys made this show happen. We really appreciate it,” he remarked.

The “New Heights” podcast, while delivering quality content on its own, has undeniably benefited from the enthusiastic support of Swift’s followers. As the Kelce brothers celebrate their achievement, they are also keenly aware of the unique intersection of sports and pop culture that has propelled their show into the limelight. The event not only marked a significant milestone for the Kelce brothers but also showcased the powerful influence of celebrity relationships in shaping modern media landscapes.