Not only did Emma Grede help the Kardashian-Jenners earn billions of dollars, she also created an admirable career for herself.
Emma Grede was born into a middle-class family in a poor area of east London. She and her three younger sisters live with her single mother. It wasn’t until she was a teenager that she realized her passion, she saved every penny to buy fashion magazines. After working many different jobs in this field, Grede founded her own company, gradually becoming famous thanks to her hard work.
In 2015, she joined the Kardashian-Jenner family to launch a clothing company Good American. The brand made its mark with the most successful launch in history, raking in sales of more than $1 million within a day. Grede then gradually cooperated with several members of this extended family to create new businesses and expand its reach to different customer groups.
Over the years, Emma Grede has built a considerable fortune of her own. Besides, she also supports the Kardashian-Jenner family in opening creative businesses to make profits outside of their reality shows. Additionally, she achieved public fame by participating in the reality series that made her name. Let’s look back at the life and business of Emma Grede, the woman associated with the success of the Kardashian-Jenner businesses.
Growing up under her mother’s upbringing, Emma Grede was deeply influenced by Jenny-Lee Findlay’s strong personality, which shaped her outlook on life. Findlay has instilled in her daughter a steady work ethic and confidence to seize every opportunity. She supported her in pursuing her love of fashion.
Grede attended London College of Fashion before dropping out to focus on an internship at Gucci. After working at Gharani Strok, she joined Inca Productions, which produces shows related to London Fashion Week. According to SCMP, at the age of 26, she was able to establish the entertainment marketing company ITB Worldwide.
Grede served as CEO and President of ITB for nine years, the success of the company attracting many investors looking to acquire or take over. It wasn’t until 2018 that she sold to Rogers & Cowan PMK and Grede left the company.
The successful transaction gave her time to plan the next step in her career path. For her next venture, Grede approached Kris Jenner in 2015 with the idea of starting the fashion brand Good American with Khloe Kardashian. Among the many ideas she proposed to the company, they decided to invest in the denim category.
Shake hands with the Kardashian family
After a year of developing the idea for Good American and coming up with strategies, the company was founded in October 2016. Grede focuses on logistics and warehousing while Kardashian will handle communications and marketing.
At first, Emma Grede thought that business would be slow and it would take a long time to bring the brand’s name to the public. But the combination with Khloe Kardashian helped them reach the $1 million revenue milestone in just one day, as noted by Elle.
The concept of denim clothing that accentuates the body’s curves resonated with customers and was well received. Providing quality products in a variety of sizes and designs, Khloe and Emma continue to achieve success with this company.
Two years after the success of Good American, Emma Grede was invited by Kim Kardashian to cooperate in developing a shapewear brand called Skims, in which she had an 8% stake. The brand was successful thanks to Kim’s advertising campaigns on her social media pages, in addition to Grede’s sound business ideas.
While Grede’s stake in Skims is relatively low, she owns 23% of Good American, which is co-owned by Khloe. According to Forbes, Skims is valued at $3.2 billion as of January 2022.
Historical “Shark”
After collaborating with the Kardashian daughters for many years, Emma Grede established a strong relationship with Kris Jenner and the duo decided to co-own Safely, which provides self-care and cleaning products with of plant origin. She owns 22% of this company’s shares, the brand was introduced under the name Bed Bath & Beyond launched in March 2021.
As a successful businesswoman, Emma Grede often encourages other women of color to take risks. As announced by CNBC, she became a board member of the nonprofit 15 Percent Pledge, an initiative that helps retailers dedicate 15% of their shelf space to business-owned businesses. of black people.
In October 2021, Good American announced its B-Corp certification. Her talent was increasingly affirmed when she was asked to participate in the reality TV show for entrepreneurs Shark Tank as a guest. She became the first black woman to receive the honor of becoming a Shark. The businesswoman wants to make the private sector more accessible and help people, especially people of color, become self-sufficient.
Emma Grede has inspired the fashion industry with her ability to work hard and achieve great results. With help from Kardashian-Jenner’s billion-dollar business empire, she made a fortune of $360 million from investments in their joint venture. Recently, Grede was honored as one of the 100 Most Influential Women in the World by Entrepreneur magazine.
Source: cafef.vn
