Coca-Cola CEO James Quincey spent $300 million to hire Rihanna as a brand ambassador, asking her to promote a new Coke product and sing the theme song for his international tour. But Rihanna responded with seven words that angered the CEO and changed the world’s perception of the artist.
What seemed a historical agreement between one of the most influential companies in the world and one of the most successful artists of the last decade ended up becoming a media earthquake that no…