The brand logo of BOSS ushered in the first change in the past 50 years, and invited many stars to perform the image advertisements of the spring and summer series!
In the new year, in addition to the launch of various new clothes, fashion brands have also launched various new projects to welcome the new atmosphere. Under the guidance and leadership of Daniel Grieder, the new CEO of BOSS, the brand has created a new logo and created a new modern brand!
After nearly 50 years of development, the BOSS logo ushered in the first change, adopting a more eye-catching bold graphic font, bringing a more modern look and strong visual impact, while focusing on younger and more global customized consumer groups.
With the announcement of the new logo, BOSS also officially released the 2022 spring and summer series of advertisements performed by the all-star lineup, with the theme of #BeYourOwnBOSS, which opened a gorgeous prelude to this new atmosphere.
The image advertisement was shot by well-known fashion photographer Mikael Jansson, focusing on global celebrities with distinctive personalities, including Kendall Jenner, Hailey Bieber, Lee Min Ho, Khaby Lame, Alica Schmidt, Matteo Berrettini and many other celebrities.
