MrBeast Tests the Waters on Elon Musk’s X, Curious About Ad Revenue Potential

In a recent move that caught the attention of both fans and Elon Musk himself, popular content creator Jimmy Donaldson, widely known as MrBeast, decided to experiment with posting directly on Elon Musk’s platform, X (formerly Twitter). This comes just days after MrBeast explained his choice of YouTube over X due to concerns about funding for his high-cost videos.

MrBeast uploaded a video titled “$1 Car vs $100,000,000 Car!!!” on X, expressing curiosity about the potential ad revenue it could generate on the microblogging site. In a post to his 25.3 million X followers, he announced his intention to share the ad revenue details the following week.

Elon Musk acknowledged MrBeast’s video on X, sharing the post and highlighting it as the “First MrBeast video posted directly on 𝕏!” This move has sparked interest and speculation within the online community, especially considering MrBeast’s previous statement about the financial challenges of producing his content on platforms other than YouTube.

Last month, MrBeast clarified his preference for YouTube, emphasizing the substantial cost of producing his videos. He stated that even if a video garnered a billion views on X, it wouldn’t fund a fraction of the production expenses. However, the recent test on X indicates a willingness to explore alternative platforms once monetization mechanisms are robust.

As of the latest update, MrBeast’s video on X has been viewed by 10.6 million people. It’s important to note that X counts any viewer of a post as a view, irrespective of whether they follow the creator. Therefore, the view count may not accurately reflect unique viewership.

With a massive following of 231 million subscribers on his primary YouTube channel, MrBeast remains one of the most influential content creators globally. His decision to test the waters on X, a platform with evolving strategies implemented by Elon Musk, adds an intriguing dimension to the ongoing dynamics of online content creation and distribution.

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