MrBeast‘s Feastables have a new look–and a new formula.
“This is the biggest announcement of my entire life,” MrBeast captioned a three-minute video about the revamp posted to Twitter. In the video, he says his old Feastables bars tasted better than Hershey’s.
But, about a year ago, “I was in a Feastables business meeting and I realized tasting better than Hershey’s wasn’t so special,” he says. “Doesn’t anything taste better than Hershey’s? Like literally, doesn’t anything on the planet taste better than a Hershey’s bar?”
So, he and the Feastables team set out to redux their bars’ formula. MrBeast says that throughout 2023 and the beginning of 2024, he “traveled from country to country, chocolate factory to chocolate factory, [and] tried out hundreds of formulas” before finding what’s now the new recipe for Feastables.
He’s declaring the new version “the best-tasting chocolate ever made by mankind,” based on a blind taste test where it was put up not against Hershey’s, but against Dove, Lindt, and Nói Siríus.
On top of the new recipe, MrBeast revealed the brand now has seven flavors: Milk Chocolate, Milk Crunch, Almond, Peanut Butter (“Used to be called Deez Nutz, but, you know,” he says, including a screenshot of the successful lawsuit from Jacksonville-based nut company Dee’s Nuts that forced him to stop using the Deez Nutz branding), Peanut Butter Crunch, Dark Chocolate, and Dark Chocolate Sea Salt.
These flavors are now stocked in all Walmarts–but the store is having problems keeping shelves full, probably thanks to the contest MrBeast is running over the next 30 days. To get people to try the new bars, he’s giving away $10k a day to people who scan the QR code on the back of Feastables wrappers.
On Twitter, he said he “spent 15 hours yesterday visiting Walmarts/Targets and seeing if they had inventory in the back and helping them put it out.” He’s keeping an eye on per-store sales, and said one store “forgot to put out our 35g milk chocolate bar and on the 16th I put the box from the back of store to checkout (where it was supposed to be) and look at our sales the following days.”
He said that overall, he’s “[d]oing my best to get new product to stores like these. Problem is I only have so many bars and idk how to distribute them optimally.”
For now, people who want to win the $10k–and try the new formula/flavors–will simply have to be quick.
