Thirsty for more than just water? Eminem’s latest collaboration with Liquid Death is here to quench your cravings for something epic.
If you’ve seen Eminem’s “Houdini” video, you might have caught a glimpse of Liquid Death Mountain Water making a cameo.
The water brand, known for its edgy marketing and “murder your thirst” mission, is the softest drink you’ll ever find in a skull-emblazoned can. But what it lacks in alcohol, it makes up for in attitude — and profits. The brand is now valued at a whopping $1.4 billion.
Despite not being publicly traded, Liquid Death has attracted a roster of celebrity investors, including names like Swedish House Mafia, Machine Gun Kelly, Tony Hawk, and Josh Brolin. Eminem isn’t officially listed as one of the investors, but it seems Slim Shady has been quietly showing love for the brand. Now, that relationship is stepping into the spotlight with an exclusive new collaboration.
The company posted a picture taken in some undisclosed location with the caption:
