Taylor Swift’s strategy – the “secretly rich, secretly luxurious” fashion icon

American billionaire singer Taylor Swift has been criticized in the past for her bland, unremarkable fashion style, unworthy of her status as an international star with a huge fortune.

Chiến thuật của Taylor Swift - biểu tượng thời trang "giàu kín, sang ngầm"

For many years, Taylor Swift has had a fortune built up through her singing career of hundreds of millions of USD. This year, she officially became a billionaire thanks to the resounding success of her international tour Eras.

Only now has Swift’s gentle, simple dressing style been reviewed by fashion experts and evaluated as a long-term, sustainable strategic move.

In fact, Taylor Swift has always been the richest female singer in the international music industry for many years, but people easily forget her wealth, because Swift has a gentle, simple dressing style, absolutely avoiding all ostentation.

In Taylor Swift, people do not see “eye-catching” ostentation, Swift’s way of dressing does not clearly reveal her impressive financial potential.

Taylor Swift is the embodiment of the “hidden rich, hidden luxury” style
Swift often chooses a simple, gentle fashion style in her daily life. She only shines when appearing on stage or on the red carpet. Swift has never used a Birkin handbag or worn a Rolex watch, while these are basic accessories to demonstrate the class of a rich person in showbiz.

Although the outfits Swift uses have been considered bland, uninspiring, and unimpressive, in fact they are all simple items purchased from high-end fashion brands that specialize in serving rich people who like to dress simply. Each of Swift’s simplest items costs several thousand USD.

In recent years, people have only begun to talk a lot about the “hidden rich, hidden luxury” style of dressing of the “old” rich. Meanwhile, Swift has dressed in this style throughout her singing career.

The “hidden rich, hidden luxury” style is when a person buys items with simple designs but in fact they are high-end branded items, high-quality items that can be used for a long time. It is a way of dressing that shows the discreet sophistication of rich people who do not like to “stand out” or “show off”.

Chiến thuật của Taylor Swift - biểu tượng thời trang giàu kín, sang ngầm - 1

Chiến thuật của Taylor Swift - biểu tượng thời trang giàu kín, sang ngầm - 2

Swift has a basic way of dressing like any other girl, her outfits do not show off her unique personality and are not too luxurious. Looking at Swift, people do not see the style of an international music star or a female billionaire, however, it cannot be said that Swift dresses poorly or is out of date.

Swift is very good at balancing her style. She does not like to show off “eyes”, but she also never dresses sloppily or shabbily when going out. Swift never neglects her appearance and style, she always aims for a graceful, sophisticated, classy but still moderate beauty.

Style expert Erin Eagle shared with the financial and business news site Business Insider that Swift’s aesthetic style makes her appear like a cute, friendly friend of everyone, not a famous and rich star.

While many female stars often associate their style with famous fashion brands, trying to be at the forefront of creating new fashion trends, Swift’s simple style makes her fan community feel very close to her idol.

The basic items that Swift wears always have similar designs at many price levels to suit all audiences and economic potential.

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